FOUNDERS, BUILDERS, OPERATORS.
I DON’T MAKE CONTENT — I MAKE THE RECORD.
[ REAL FOUNDERS. REAL WEEKS. REAL RECORD ]
THAT’S WHY I SHOOT THE WEEK IT BROKE — NOT THE ANNOUNCEMENT.
EVERY EPISODE IS EVIDENCE. I’M JUST THERE TO CATCH IT.
YOU CAN’T STAGE A DECISION.
YOU CAN’T RESHOOT YEAR ONE.
THE CAMERA SEES WHAT THE UPDATE DOESN’T.
[ BEST WORK ]
[ 2024—2026 ]
1
A long-form look at what it takes to turn a founder’s working life into cinema — editing, restraint, and the discipline of watching.
2
The first days of a company, filmed at street level — before the pitch decks, before the noise, when everything is still a decision.
3
When the algorithm changed overnight, an agency had to rebuild in public. An honest document of losing and starting again.
4
Following a founder across a city built on ambition — where the skyline is the pitch and everyone is selling something.
THERE’S NO TEMPLATE — EVERY FOUNDER HAS THEIR OWN ARC.
[ 01 ]
we
TALK
[ 02 ]
we
PLAN
[ 03 ]
you
SHOOT
[ 04 ]
i
CUT
I DON’T FILM FOUNDERS — I DOCUMENT THEM.
[ PROCESS ]
[ WHY BOTHER ]
[ 003 ]
[ THE ARCHIVE ONLY EXISTS IF SOMEONE MAKES IT WHILE IT IS HAPPENING ]
BUILDING IN PUBLIC
THE COMPANY, FILMED WHILE IT’S STILL BEING DECIDED.
DAY IN THE LIFE
THE HOURS NOBODY POSTS ABOUT.
EPISODE SERIES
ONE ARC ACROSS A SEASON — NOT A ONE-OFF.
THE ARCHIVE
FOOTAGE YOU’LL WANT IN TWO YEARS AND CAN’T SHOOT THEN.
[ APPLY ]
[ 004 ]
I TAKE A SMALL NUMBER OF FOUNDERS AT A TIME — THE WORK ONLY COMPOUNDS IF I’M ACTUALLY IN IT WITH YOU.
IF WHAT YOU’RE BUILDING IS INTERESTING, I’LL TELL YOU. IF I’M NOT THE RIGHT PERSON FOR IT, I’LL TELL YOU THAT TOO.